Calculating the return on investment for digital signage implementation requires consideration of both “hard” and “soft” benefits as well as the overall cost of ownership.
Consider these statistics:
- There are more than 350-plus software products on the market developed specifically for the management of digital signage content.
- Global revenues generated by placement of messaging within digital signage networks grew 16.3 percent in 2010. Revenues are expected to grow an additional 16.9 percent by the end of 2011.
- It is estimated that there are 1.4 million commercial, content-rich digital displays delivering marketing materials in North America today.
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