Maximizing Digital Signage on Your Campus
Digital Signs
Photo by homesickali3n
Colleges and universities can use the web savvy and marketing expertise of business students to maximize the value of their digital signage systems.
Keeping content fresh and relevant -- and profitable -- can be as easy as turning to students.
By Aaron Stern

Colleges and universities are able to implement digital signage across their campuses in a variety of ways and for a variety of purposes and because these systems are often acquired with their potential for emergency alert utilities, maximizing a return on investment may not be a consideration.


But schools who want to boost their revenue streams with digital ad content on their systems don’t even need to turn those responsibilities over to staff because they already have a willing and able talent pool of business students ready to jump in and lead that charge.

That’s just one way that Jackie Deluna, the strategic marketing director for AMX and a former K-12 teacher and administrator, says schools can maximize the utility of their digital signage systems.



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