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Colleges and universities are able to implement digital signage across their campuses in a variety of ways and for a variety of purposes and because these systems are often acquired with their potential for emergency alert utilities, maximizing a return on investment may not be a consideration.
But schools who want to boost their revenue streams with digital ad content on their systems don’t even need to turn those responsibilities over to staff because they already have a willing and able talent pool of business students ready to jump in and lead that charge.
That’s just one way that Jackie Deluna, the strategic marketing director for AMX and a former K-12 teacher and administrator, says schools can maximize the utility of their digital signage systems.