Walk down the street in any major American city and you’ll see digital signage. And it’s just a matter of time before the reach stretches even further.

According to data published by Global Industry Analysts (GIA) called “Digital Signage Systems: A Global Strategic Business Report,” the global digital signage market is projected to reach $13.8 billion by 2017.

There are several factors driving the trend, including aggressive advertising efforts to reignite consumer interest. As more businesses begin to incorporate digital signage, the price associated with the necessary hardware and labor has dropped.

The increased interest in digital signage comes at a time when use of traditional media is fading. Interactive media has been shown to have better reach and retention among consumers, making it a good return on investment for businesses.

In a release issued by GIA, the market researcher says, “companies poised to gain will be those capable of providing end-to-end digital signage solutions encompassing installation, consulting, content creation, content management and support.”

Some major integration companies have already managed to make a name for themselves in the market. The report highlights several, including: Daktronics, LG, NEC, Samsung, Sharp, Sony, Extron, Four Winds Interactive, Scala and X2O Media.