Compact, portable projectors are surging in popularity, according to a study released last week. The relatively new technology of small, mobile projectors – referred to often as pico projectors – can either be handheld or embedded in mobile devices from laptops and cellphones to tablets and digital cameras.

In the study conducted by Pacific Media Associates, an industry leader market information for front projectors, 90% of respondents in organizations and 78% of individuals said that they were Very Interested/Somewhat Interested in pico projectors.

Those figures mark a dramatic increase from a previous study two years ago in which only 44% of organizations and 53% of individuals responded in the same way.

The findings suggest a variety of applications for the small projectors – including their functionality in the classroom.

“We always find high levels of interest in such surveys, but usually the figures are more in the 40-60% range,” said Dr. William Coggshall, President of PMA. “We suspect that in the intervening two years the products’ features and performance have improved substantially enough to be interesting to organizations, and the whole notion of such gadgets has become a lot more familiar to consumers.”

For more information on the study and its results or to learn more about Pacific Media Associates, visit pacificmediaassociates.com.