BrightSign is bringing new digital signage options to a larger audience. The company just announced a trio of new HD solid-state digital signage controllers that are smaller and less expensive than ever before.

All three of the new players promise full HD quality and support for a wide variety of applications, including everything from stand-alone kiosk displays to interactive networked solutions.

At $250 (MSRP), the BrightSign HD120 is the most affordable in the new line. This basic interactive model features full HD and GPIO interactivity for stand-alone displays. Additional updates can be made via an SD card.

For a slight step up, the BrightSign HD220 is a networked looping model, which can deliver networked content updates, live data feeds, video playback and Ethernet synchronization. The MSRP on the HD220 is $350.

At the top of the new heap is the networked interactive model, the BrightSign HD1020. This $500 model offers more inteactive options to engage customers, via GPIO, USB, serial and UDP connections and networked content.

Available starting today, each of the new BrightSign HD players comes with wall-mounting brackets and BrightAuthor. The latter is a PC software application designed to make creating, publishing, managing and monitoring digital signage displays simpler.

“We’re excited about the new players because they deliver the same robust features, signature reliability and ease-of-use our customers require, but at prices that are now lower than ever before and on an updated platform that delivers even better media handling capabilities,” said Jeff Hastings, BrightSign CEO. “It’s unusual to be able to significantly improve products and, at the same time, reduce the cost; but that’s exactly what we’ve done.”